Corporate design manual? |? Siemens-Electrogeräte GmbH? |? PoS
Two-dimensional PoS materials
Roll-ups?/?banners 85?x?250?cm
Examples
Knows how to
remove stains.
Knows how to
remove stains.
The Siemens iQ800 Master Class.
siemens-home.com
The Siemens iQ800 Master Class
Siemens. The future moving in.
siemens-home.com
Eye level
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Siemens. The future moving in.
Copy
protected
area
Dimensions
88
The dimension values
given here correspond
to the template size.
The layout can subsequently be scaled up to
the desired final size.
(Template scale 1?:?5)
120
Variable elements:
14
1
approx.?24
Protected area
Knows how to
remove stains.
“Transparent Layer”
The height of the “Big Bar” of the “Transparent
Layer” depends on the amount of headline and
subhead copy. A guide frame in the template
makes it easier to set it to the right height.
It is placed at eye level.
On roll-ups and banners, due to the narrow
format the headline can have three lines, but
the subhead still no more than two.
1
The Siemens iQ800 Master Class.
See also page 77
siemens-home.com
Protected area
8
Siemens. The future moving in.
2
Font sizes are variable.
2
See page 76
3
Copy protected area
Type area
The type area for roll-ups and banners is singlecolumn, with a width of 140?mm.
Tagline
The tagline must be placed highly legibly in
black or white underneath the “Small Bar”
and left-aligned with the URL. Make sure the
protected areas are maintained.
On applications with full-format image:
• All dimension and size specifications are
applied.
• The image is expanded to the format margin
and there is no body copy.
• The tagline is 8?mm below the “Small Bar” and
left-aligned with the headline and URL.
4
4
94
Fig. at 22?%
Dimensions in mm
S
ee chapter “Advertisements?&?posters”,
page 70 ff.