Corporate design manual? |? Siemens-Electrogeräte GmbH? |?PoS
Two-dimensional PoS materials
Roll-ups?/?banners 75?x?210?cm
Examples
45 cm were
never bigger.
45 cm were
never bigger.
the new speedMatic45.
siemens-home.com
Eye level
the new speedMatic45.
Siemens. The future moving in.
siemens-home.com
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dolore magna aliquam erat volutpat wisi.
Siemens. The future moving in.
Copy
protected
area
Dimensions
8 8
The dimension values
given here correspond
to the template size.
The layout can subsequently be scaled up to
the desired final size.
(Template scale 1?:?5)
108
Variable elements:
14
1
approx.?16
Protected area
“Transparent Layer”
The height of the “Big Bar” of the “Transparent
Layer” depends on the amount of headline and
subhead copy. A guide frame in the template
makes it easier to set it to the right height.
It is placed at eye level.
On roll-ups and banners, due to the narrow
format the headline can have three lines, but
the subhead still no more than two.
45 cm were
never bigger.
See also page 77
1
the new speedMatic45.
2
siemens-home.com
Protected area
8
3
Siemens. The future moving in.
Type area
The type area for roll-ups and banners is singlecolumn, with a width of 120?mm.
Font sizes are variable.
2
See page 76
Copy protected area
3
Tagline
The tagline must be placed highly legibly in
black or white underneath the “Small Bar”
and left-aligned with the URL. Make sure the
protected areas are maintained.
On applications with full-format image:
• All dimension and size specifications are
applied.
• The image is expanded to the format margin
and there is no body copy.
• The tagline is 8?mm below the “Small Bar” and
left-aligned with the headline and URL.
4
4
Fig. at 27?%
Dimensions in mm
S
ee chapter “Advertisements?&?posters”,
page 70 ff.
93