Corporate design manual? |? Siemens-Electrogeräte GmbH? |? PoS
Two-dimensional PoS materials
Roll-ups?/?banners 56?x?210?cm
Examples
Roll-ups and banners can use full-format
images. When body copy is used, the classic
layout structure comes into play. In both
cases the “Transparent Layer” (including
headline, subhead and URL) is placed at eye
level. The copy protected area in the lower
part of the layout must always be free of
relevant content.
Hot or cold –
in the blink of
an eye.
Hot or cold –
in the blink of
an eye.
Innovative induction hobs.
siemens-home.com
Eye level
Innovative induction hobs.
Siemens. The future moving in.
siemens-home.de
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adipisc ing elit sed diam nonummy nibh
euismod tinci dunt ut laoreet dolore.
Siemens. The future moving in.
Copy
protected
area
Dimensions
8 8
The dimension values given here
correspond to the template size.
The layout can subsequently be
scaled up to the desired final size.
(Template scale 1?:?5)
80
Variable elements:
8
1
approx.?16
Protected area
On roll-ups and banners, due to the narrow
format the headline can have three lines, but
the subhead still no more than two.
Hot or cold –
in the blink of
an eye.
1
See also page 77
Innovative induction hobs.
siemens-home.de
8
3
“Transparent Layer”
The height of the “Big Bar” of the “Transparent
Layer” depends on the amount of headline and
subhead copy. A guide frame in the template
makes it easier to set it to the right height.
It is placed at eye level.
2
Protected area
Siemens. The future moving in.
2
Type area
The type area for roll-ups and banners is singlecolumn, with a width of 88?mm.
Font sizes are variable.
See page 76
Copy protected area
3
Tagline
The tagline must be placed highly legibly in black
or white underneath the “Small Bar” and leftaligned with the URL. Make sure the protected
a
reas are maintained.
On applications with full-format image:
• All dimension and size specifications are
applied.
• The image is expanded to the format margin
and there is no body copy.
• The tagline is 8?mm below the “Small Bar” and
left-aligned with the headline and URL.
4
4
92
Fig. at 27?%
Dimensions in mm
S
ee chapter “Advertisements?&?posters”,
page 70 ff.