Corporate design manual? |? Siemens-Electrogeräte GmbH? |?PoS
Two-dimensional PoS materials
Square format 580?x?580?mm (top signs)
Examples
32 16
152
48
Variable elements:
1
approx. 24
Protected area
“Transparent Layer”
The width of the “Big Bar” of the “Trans
parent Layer” on top signs is flexible.
The minimum width is 330?mm and the
maximum is 548?mm (32?mm to the left
format margin).
The height of the “Transparent Layer”
depends on the amount of headline and
subhead copy. A guide frame in the template makes it easier to set it to the right
height.
Image
height
min.
200
The headline and subhead cannot have
more than two lines each.
See also page 77
3
20
2
Protected area
White space
Top signs do not have body copy.
Minimum white space: 60?mm
Special case:
White space is minimized on pieces that
do not have body copy.
1
Minimum white space: 10?mm
Image
height
max.
520
Font sizes are variable.
Protected area
2
See page 76
32
3
max. “Transparent Layer” width
min. “Transparent Layer” width
Fig. at 17?%
Dimensions in mm
Eye-catchers
Eye-catchers are generally placed in the
white space. On top signs eye-catchers can
be placed on the key visual as this allows
an enlargement of the image area.
See also the “Eye-catchers” guideline
91