Corporate design manual? |? Siemens-Electrogeräte GmbH? |?PoS
Three-dimensional PoS materials
Modular stage
Assembly of the modular stage
The content of the individual elements should play out as follows:
• The rear module is the image level. The product is brought into the context
of the campaign. The headline communicates the core message.
• The middle module either supports the rear module with the main feature
or presents the core message on the “Transparent Layer” if the rear module
does not have a headline. The main feature can be presented with pictures,
three-dimensional or clipped images, or a mechanical display.
• The front module details out the information on the other two modules or
supplements it with additional information, such as diagrams, pictograms,
feature illustrations, product or feature videos, or slideshows.
Examples
The following combinations are possible:
Example 1
1
Rear module DIN A3
The rear module contains the logo?/?layer
form, a full-format image, and the “Trans
parent Layer” with headline, subhead,
and URL.
2
Middle module DIN A4
The middle module has a full-format image
plus copy in the “Transparent Layer”.
3
Front module DIN A5
The front module consists of an 8” screen
with a narrow frame, preferably in the
Siemens RAL color 9003 (format 4?:?3).
4
1
Base, 400?x?400?x?50?mm
The Siemens logo is placed asymmetrically
on the left of the base.
2
3
Font sizes are variable.
See page 76
4
x
1/2?x
x
1/2?x
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