Corporate design manual? |? Siemens-Electrogeräte GmbH? |? PoS
Two-dimensional PoS materials
Square format 150?x?150?mm (stickers)
Examples
Keeps fruits and
vegetables fresh.
Cooking can be
so simple.
Siemens hydroFresh.
siemens-home.com
The new built in ovens by Siemens.
Never
defrost
again.
New!
siemens-home.com
Sticker, square 150?x?150?mm
Sticker, square 150?x?150?mm
with maximum image height
Dimensions
10
6
48
Variable elements:
18
12
1
The headline and subhead cannot have more
than two lines each.
Protected area
approx.?8
“Transparent Layer”
The height of the “Transparent Layer” depends
on the amount of headline and subhead copy.
A guide frame in the template makes it easier
to set it to the right height.
See also page 77
Image
height
min.
56
2
Keeps fruits and
vegetables fresh.
Body copy width: 116?mm
Special case:
White space is minimized on pieces that do
not have body copy.
1
Siemens hydroFresh.
Minimum white space: 10?mm
Font sizes are variable.
siemens-home.com
Protected area
Image
height
max.
132
New!
4
3
Never
defrost
again.
2
10
2
3
88
See page 76
4
Protected area
4
White space
The height of the white space depends on the
amount of body copy. The body copy is singlecolumn (one body copy column).
Fig. at 66?%
Dimensions in mm
Eye-catchers
Eye-catchers are generally placed in the white
space. Up to 4 eye-catchers can be placed on
PoS pieces without body copy. In addition,
due to the small size, eye-catchers can also go
on the image area in special cases.
See the “Eye-catchers” guideline