Siemens Brand Guidelines (Sep. 2013) | Page 89

Corporate design manual? |? Siemens-Electrogeräte GmbH? |?PoS Two-dimensional PoS materials Triangular format (stickers) Examples Knows how to remove stains. The Siemens iQ800 Master Class washing machine. Best textile care. siemens-home.com siemens-home.com AntifleckenSystem i-Dos Sticker, triangular format Sticker, triangular format with maximum image height Dimensions 6 6 36 Variable elements: 12 1 approx.?8 Protected area “Transparent Layer” The height of the “Transparent Layer” depends on the amount of headline and subhead copy. A guide frame in the template makes it easier to set it to the right height. The headline and subhead cannot have more than two lines each. Image height max. 56 Knows how to remove stains. The Siemens iQ800 Master Class washing machine. Image height max. 92 See also page 77 2 1 Minimum white space: 46?mm siemens-home.com 3 Protected area 4 2 3 AntifleckenSystem i-Dos 2 White space Triangular stickers do not have body copy. Eye-catchers Eye-catchers may be placed in the white space. On PoS pieces without body copy they are left-aligned with the headline. See the “Eye-catchers” guideline Protected area 46 Fig. at 74?% Dimensions in mm 89