Corporate design manual? |? Siemens-Electrogeräte GmbH? |?PoS
Two-dimensional PoS materials
Square format 100?x?100?mm (stickers)
Examples
Individually
outstanding.
100 % fresh
vegetables
siemens-home.com
autoStain
removal
47 liter/s
20 % less energy.
siemens-home.com
i-Dos
Super silent
Sticker, square 100?x?100?mm without
image, with multiple eye-catchers
Sticker, square 100?x?100?mm with
maximum image height
Dimensions
6
6
40
12
Variable elements:
12
1
“Transparent Layer”
The height of the “Big Bar” of the “Transparent
Layer” depends on the amount of headline and
subhead copy. A guide frame in the template
makes it easier to set it to the right height.
The headline and subhead cannot have more
than two lines each.
Protected area
approx.?8
See also page 77
2
2
Individually
outstanding.
Body copy width: max. 76?mm
Special case:
White space is minimized on pieces that do not
have body copy.
1
Minimum white space: 8?mm
siemens-home.com
Font sizes are variable.
Protected area
See page 76
47 liter/s
Super silent
i-Dos
8
Protected area
4
4
2
3
3
2
autoStain
removal
White space
The height of the white space depends on the
amount of body copy or number of eye-catchers.
The body copy is single-column (one body copy
column).
Fig. at 100?%
Dimensions in mm
Eye-catchers
Eye-catchers are generally placed in the white
space. Up to 4 eye-catchers can be placed on PoS
pieces without body copy. In addition, due to the
small size, eye-catchers can also go on the image
area in special cases.
See the “Eye-catchers” guideline
87