Corporate design manual? |? Siemens-Electrogeräte GmbH? |? PoS
Two-dimensional PoS materials
Extreme portrait format (stickers)
Examples
Dimensions
6 6
48
12
Variable elements:
13
1
Protected area
approx.?8
Hot or cold –
in the blink of
an eye.
On extreme portrait formats, due to
the narrow dimensions the headline
can have three lines, but the subhead may not have more than two
lines.
Image
height
min.
76
See also page 77
flexInduction by Siemens.
siemens-home.com
• Lorem ipsum dolor siterm
• Adipiscing eremt nosmy
• Corem nulput niam este
• Iulput niam este somu
“Transparent Layer”
The height of the “Big Bar” of the
“Transparent Layer” depends on the
amount of headline and subhead
copy. A guide frame in the template
makes it easier to set it to the right
height.
2
Hot or cold –
in the blink of
an eye.
touchSlider
Extreme landscape format
sticker 105?x?210?mm
Body copy width: 80?mm
1
Special case:
White space is minimized on pieces
that do not have body copy.
flexInduction by Siemens.
siemens-home.com
Image
height
max.
192
Protected area
4
Font sizes are variable.
2
touchSlider
Protected area
4
Minimum white space: 10?mm
4
• Lorem ipsum dolor siterm
• Adipiscing eremt nosmy
• Corem nulput niam este
• Iulput niam este somu
See page 76
3
10
4
Fig. at 50?%
Dimensions in mm
White space
The height of the white space
depends on the amount of body
copy. The body copy is singlecolumn (one body copy column).
3
Eye-catchers
Eye-catchers are generally placed
in the white space. The copy block
width is reduced to make room.
The spacing between the body copy
column and eye-catcher must be at
least 4?mm.
Due to the small size, eye-catchers
can also go on the image area in
special cases.
See the “Eye-catchers” guideline
cool Efficiency.
Cool was never more efficient.
siemens-home.com
Extreme portrait format
sticker 105?x?210?mm with
maximum image height
86