Corporate design manual? |? Siemens-Electrogeräte GmbH? |?PoS
Two-dimensional PoS materials
Extreme landscape format (stickers)
Examples
Keeps fish and meat fresh 2x longer –
at an especially cold temperature.
siemens-home.com
Keeps fruits and vegetables fresh 2 x longer.
Siemens hydroFresh – exactly the right humidty, exactly where it´s needed.
Extreme landscape format sticker 420?x?80?mm (adapted format)
with maximum image height
siemens-home.com
Sent la ad tion hendreet autpate esse feuisl utatisl illa conulla corem vullum del ullamet, si ercipit in ulsem
luptat ea con henit utatueriusci tionsequat. Duisisit lum do dolobor alisis nummod magna feugue tatuer et
sum nos ea facilla faccum nos enet dignim nonum do conse tat atem dolestrud tet ad do coreriureet.
Extreme landscape format sticker 420? x?148?mm with body copy
columns and eye-catchers
On adapted formats, the layout is modified at the bottom,
but the protected areas are retained.
ee chapter “Design elements”,
S
Format adaptations, page 38
Dimensions
12
8
72
12
20
Protected area
approx.?8
3
4
Image
height
min.?80
Keeps fruits and vegetables fresh 2 x longer.
1
Siemens hydroFresh – exactly the right humidty, exactly where it´s needed.
siemens-home.com
Image
height
max.?128
Protected area
4
Sent la ad tion hendreet autpate esse feuisl utatisl illa conulla corem vullum del ullamet, si ercipit in ulsem
luptat ea con henit utatueriusci tionsequat. Duisisit lum do dolobor alisis nummod magna feugue tatuer et
sum nos ea facilla faccum nos enet dignim nonum do conse tat atem dolestrud tet ad do coreriureet.
2
Protected area
4
4
8
max. “Transparent Layer” width
min. “Transparent Layer” width
Fig. at 38?%
Dimensions in mm
Variable elements:
1
“Transparent Layer”
The width of the “Transparent Layer” on
panorama stickers is flexible. The minimum width is 152?mm and the maximum
is 408?mm (12?mm to the left format
margin).
The width and height of the “Transparent
Layer” depend on the amount of headline and subhead copy. A guide frame in
the template makes it easier to set it to
the right height.
The headline and subhead cannot have
more than two lines each.
See also page 77
2
White space
The height of the white space depends
on the amount of body copy.
On extreme landscape stickers the body
copy is single-c olumn and either aligned
with the logo?/?layer form or left-aligned
with the headline.
3
Eye-catchers
Due to the small size, eye-catchers on
panorama stickers always go on the
image area.
See the “Eye-catchers” guideline
Body copy width: 188?mm
Special case:
White space is minimized on pieces that
do not have body copy.
Minimum white space: 8?mm
Font sizes are variable.
See page 76
85