Corporate design manual? |? Siemens-Electrogeräte GmbH? |? PoS
Two-dimensional PoS materials
Panorama format (stickers)
Examples
Fresh and crispy –
the humidity control.
100 % fresh vegetables.
20 % less energy use.
Siemens freezing technology.
siemens-home.com
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tin cidunt ut laoreet dol ore magna ali.Quam erat enim adminim volutpat.
siemens-home.com
Panorama sticker with body copy and eye-catchers
Panorama sticker with maximum image height
Dimensions
The width of the “Transparent Layer” on square stickers is
f
lexible. The minimum and maximum width is given in the
d
imensions. The body copy is single-column.
12
8
60
20
12
3
Protected area
approx.?8
4
Fresh and crispy –
the humidity control.
Image
height
min.?80
1
Siemens cooling technology.
siemens-home.com
Image
height
max.?104
Protected area
4
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tin cidunt ut laoreet dol ore magna ali.Quam erat enim adminim volutpat.
Protected area
4
4
2
8
max. “Transparent Layer” width
Fig. at 50?%
Dimensions in mm
min. “Transparent Layer” width
Variable elements:
1
“Transparent Layer”
The width of the “Transparent Layer” on
panorama stickers is flexible. The minimum width is 120?mm and the maximum
is 288?mm (12?mm to the left format
margin).
The width and height of the “Transparent
Layer” depend on the amount of headline and subhead copy. A guide frame in
the template makes it easier to set it to
the right height.
The headline and subhead cannot have
more than two lines each.
See also page 77
84
2
White space
The height of the white space depends
on the amount of body copy.
On panorama stickers the body copy is
single-column and either aligned with
the logo?/?layer form or left-aligned with
the headline.
Body copy width: 164?mm
Special case:
White space is minimized on pieces
that do not have body copy.
Minimum white space: 8?mm
Font sizes are variable.
See page 76
3
Eye-catchers
Due to the small size, eye-catchers on
panorama stickers always go on the
image area.
See the “Eye-catchers” guideline