Corporate design manual? |? Siemens-Electrogeräte GmbH? |?PoS
Two-dimensional PoS materials
Small portrait format (stickers)
Examples
noFrost
Intelligent freezing technology
from Siemens.
Keeps vegetables
fresh 2 x longer.
siemens-home.com
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• Vel elit sed diam nonummy nib
• Utsim laoreet dolor ess magna
aliquam erat vol utpat este sum
Siemens hydroFresh.
Never
defrost
again.
siemens-home.com
DIN A6 portrait sticker with body copy
and eye-catcher
DIN A6 portrait sticker with maximum
image height
Dimensions
6
6
44
12
13
Variable elements:
1
The headline and subhead cannot have more
than two lines each.
Protected area
approx.?8
Transparent Layer
The heig ht of the “Big Bar” of the “Transparent
Layer” depends on the amount of headline and
subhead copy. A guide frame in the template
makes it easier to set it to the right height.
See also page 77
2
White space
The height of the white space depends on the
amount of body copy. The body copy is singlecolumn (one body copy column).
Body copy width: 80?mm
Image
height
min.?80
Special case:
White space is minimized on pieces that do not
have body copy.
noFrost
Intelligent freezing technology
from Siemens.
1
Minimum white space: 8?mm
Font sizes are variable.
See page 76
siemens-home.com
Protected area
4
3
• Lorem ipsum dolor sit amet euer
• Vel elit sed diam nonummy nib
• Utsim laoreet dolor ess magna
aliquam erat vol utpat este sum
Image
height
max.?132
3
Never
defrost
again.
Protected area
4
4
2
8
4
Fig. at 70?%
Dimensions in mm
Eye-catchers
Eye-catchers are generally placed in the white
space. The copy block width is reduced to make
room. The spacing between the body copy
c
olumn and eye-catcher must be at least 4?mm.
Due to the small size, eye-catchers can also go on
the image area in special cases
See the “Eye-catchers” guideline
83