Corporate design manual? |? Siemens-Electrogeräte GmbH? |? PoS
Two-dimensional PoS materials
Small landscape format (stickers)
Examples
Keeps vegetables fresh.
Intelligent freezing technology from Siemens.
The first to know how to
remove stains.
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DIN A6 landscape sticker with body copy and eye-catcher
DIN A6 landscape sticker with maximum image height
Dimensions
10
6
44
12
Variable elements:
16
1
Protected area
approx.?8
The headline and subhead cannot have more
than two lines each.
Keeps vegetables fresh.
Image
height
min.?60
Intelligent freezing technology from Siemens.
See also page 77
1
4
White space
The height of the white space depends on the
amount of body copy. The body copy is singlecolumn (one body copy column).
3
Body copy width: 116?mm
2
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Protected area
4
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• Nibh euismod tinc idunt ut laoreet dolor essent magna
• Erat volet ut verum este non lestaque este molto
Image
height
max.?88
Special case:
White space is minimized on pieces that do
not have body copy.
2
Protected area
4
4
Transparent Layer
The height of the “Big Bar” of the “Transparent
Layer” depends on the amount of headline
and subhead copy. A guide frame in the template makes it easier to set it to the right
height.
9
Minimum white space: 9?mm
4
Font sizes are variable.
Fig. at 66?%
Dimensions in mm
See page 76
3
Eye-catchers
Eye-catchers are generally placed in the
white space. The copy block width is reduced
to make room. The spacing between the body
copy column and eye-catcher must be at least
4?mm.
Due to the small size, eye-catchers can also go
on the image area in special cases.
See the “Eye-catchers” guideline
82