Corporate design manual? |? Siemens-Electrogeräte GmbH? |? PoS
Two-dimensional PoS materials
Overview
Two-dimensional PoS materials must be impactful and communicate
a clear message. The following basic rules must be observed:
• The image area should be as large as possible and the white space
as small as possible. Body copy should almost never be used.
• On small items the tagline can be dispensed with in favor of more room
for the image.
• On stickers, due to their small size, eye-catchers should be placed either
in the white space or on the image space. There is a slightly modified
protected area for the logo?/?layer form.
S
ee dimensions
• In special cases, full-format images can also be used, especially
when the item needs to have impact at a distance.
See Roll-ups?/?Banners, page 92?ff.
See Dispensers, page?95
See chapter “Advertisements?&?posters”
Advertising piece for effectiveness
at a distance
Advertising piece for effectiveness
up close (at the product)
45 cm were
never bigger.
the new speedMatic45.
siemens-home.com
Siemens. The future moving in.
78
Working status of
October 2011