Siemens Brand Guidelines (Sep. 2013) | Page 77

Corporate design manual? |? Siemens-Electrogeräte GmbH? |?PoS Design basics Transparent Layer Layer heights Small Bar The height of the “Small Bar“ depends on the grid and the font size of the text. The heights are given in the table. The “Small Bar” contains the URL and the text must never be longer than one line. Font size (in pt) Height of one-line Small Bar (in mm) 9 8 11 8 13 8 15 12 18 12 22 16 Best practice Big Bar and Small Bar Application?/?Format Big Bar (in mm) Headline, two-line (in pt)? Subhead, one-line (in pt) Small Bar (in mm) URL?/?Tagline, one-line (in pt) Top sign 580?x?580?mm 99 72 36 20 30 Dispenser width 530?mm, variable height 99 72 36 20 30 Pull-out shelf 430?x?294?mm 35 26 15 8 13 DIN A3 72 52 26 12 18 DIN A4 58 44 18 12 15 DIN A5 38 26 13 8 11 Extreme landscape sticker 420?x?148?mm 62 44 22 12 15 Panorama sticker 320?x?100?mm 55 44 18 8 13 Square sticker 150?x?150?mm 43 30 15 8 13 Extreme portrait sticker DIN A5 43 30 15 8 13 Triangular sticker 130?x?146?mm 30 22 11 8 9 Portrait sticker DIN A6 38 26 13 8 11 32 22 11 8 9 Modular stage These specifications are optimized for use at the point of sale, and apply only to PoS formats. For other media See chapter “Design Elements”, Transparent Layer height, page 28 Landscape sticker DIN A6 Square sticker 100?x?100?mm 77