Corporate design manual? |? Siemens-Electrogeräte GmbH? |?PoS
Design basics
Transparent Layer
Layer heights
Small Bar
The height of the “Small Bar“ depends on the grid and
the font size of the text. The heights are given in the table.
The “Small Bar” contains the URL and the text must never
be longer than one line.
Font size
(in pt)
Height of one-line
Small Bar (in mm)
9
8
11
8
13
8
15
12
18
12
22
16
Best practice
Big Bar and Small Bar
Application?/?Format
Big Bar
(in mm)
Headline,
two-line
(in pt)?
Subhead,
one-line
(in pt)
Small Bar
(in mm)
URL?/?Tagline,
one-line
(in pt)
Top sign
580?x?580?mm
99
72
36
20
30
Dispenser
width 530?mm, variable height
99
72
36
20
30
Pull-out shelf
430?x?294?mm
35
26
15
8
13
DIN A3
72
52
26
12
18
DIN A4
58
44
18
12
15
DIN A5
38
26
13
8
11
Extreme landscape sticker
420?x?148?mm
62
44
22
12
15
Panorama sticker
320?x?100?mm
55
44
18
8
13
Square sticker
150?x?150?mm
43
30
15
8
13
Extreme portrait sticker
DIN A5
43
30
15
8
13
Triangular sticker
130?x?146?mm
30
22
11
8
9
Portrait sticker
DIN A6
38
26
13
8
11
32
22
11
8
9
Modular stage
These specifications are
optimized for use at the
point of sale, and apply
only to PoS formats.
For other media
See chapter
“Design Elements”,
Transparent Layer height,
page 28
Landscape sticker
DIN A6
Square sticker
100?x?100?mm
77