Corporate design manual? |? Siemens-Electrogeräte GmbH? |? PoS
Design basics
Font sizes
Recommended font sizes
The ideal font size combinations are defined
for all typical PoS formats, and are given in
the InDesign templates.
They facilitate efficient design, ensure a
h
armonious overall impression, and give
good egibility and impact.
l
Lorem ipsum dolor sit
consectetuer. 30 pt
Lorem ipsum dolor sit amet consect. 15 pt
URL / keyword 13 pt
Lorem ipsum dolor sit amet consecte tuer adipiscing elitu sed diam
nonumy nibh euismod tincidunt utlaoreet dol oress magna aliquam
erat volutpat. Ut wisi enim ad minim veniam quis.
Best practice example for PoS format
150?x?150?mm
Best practice and alternatives:
Application?/?Format
Headline,
two-line
(in pt)?
Subhead,
one-line
(in pt)
URL?/?Tagline,
one-line
(in pt)
Top sign
580?x?580?mm
72
(60?/?72?/?88)
36
(30?/?36?/?44)
30
(26?/?30?/?36)
Dispenser
width 530?mm, variable height
72
(60?/?72?/?88)
36
(30?/?36?/?44)
30
(26?/?30?/?36)
Pull-out shelf
430?x?294?mm
26
(22?/?26?/?30)
15
(13?/?15?/?18)
13
(11?/?13?/?15)
DIN A3
52 (44?/?52?/?60)
26 (22?/?26?/?30)
18 (15?/?18?/?22)
DIN A4
44 (36?/?44?/?52)
18 (15?/?18?/?22)
15 (13?/?15?/?18)
Modular stage
DIN A5
Body copy
(in pt)
These specifications are
optimized for use at the
point of sale, and apply
only to PoS formats.
For other media
See chapter
“Design elements”,
Font sizes, page 22
26 (22?/?26?/?30)
13 (11?/?13?/?15)
11 (9?/?11?/?13)
Extreme landscape sticker
420?x?148?mm
44
(36?/?44?/?52)
22
(18?/?22?/?26)
15
(13?/?15?/?18)
11
(9?/?11?/?13)
Panorama sticker
320?x?100?mm
44
(36?/?44?/?52)
18
(15?/?18?/?22)
13
(11?/?13?/?15)
11
(9?/?11?/?13)
Square sticker
150?x?150?mm
30
(26?/?30?/?36)
15
(13?/?15?/?18)
13
(11?/?13?/?15)
11
(9?/?11?/?13)
Extreme portrait sticker
DIN A5
30
(26?/?30?/?36)
15
(13?/?15?/?18)
13
(11?/?13?/?15)
11
(9?/?11?/?13)
Triangular sticker
130?x?146?mm
22
(18?/?22?/?26)
11
(9?/?11?/?13)
9
(7,5?/?9?/?11)
Portrait sticker
DIN A6
26
(22?/?26?/?30)
13
(11?/?13?/?15)
11
(9?/?11?/?13)
9
(7,5?/?9?/?11)
22
(18?/?22?/?26)
11
(9?/?11?/?13)
9
(7,5?/?9?/?11)
7,5
(6,5?/?7,5?/?9)
Landscape sticker
DIN A6
Square sticker
100?x?100?mm
76