Corporate design manual? |? Siemens-Electrogeräte GmbH? |?PoS
Design basics
Logo?/?layer form
PoS formats
Sizes logo?/?layer form
Application?/?Format
The size of the logo?/?layer form
depends on the format it is used
with. A scaling factor is defined
for each format.
Size?/?Scaling
(in %)
Layer width
(in mm)
Layer height
(in mm)
Top sign
580?x?580?mm
152
152
approx. 85
Dispenser
width 530?mm, variable height
152
152
approx. 85
Pull-out shelf
430?x?294?mm
56
56
approx. 32
84
84
approx. 47
–
–
–
Modular stage
DIN A3
DIN A4
1)
DIN A5
1)
–
–
–
Extreme landscape sticker
420?x?148?mm
72
72
approx. 40
Panorama sticker
320?x?100?mm
60
60
approx. 34
Square sticker
150?x?150?mm
48
48
approx. 27
Extreme portrait sticker
DIN A5
48
48
approx. 27
Triangular sticker
130?x?146?mm
36
36
approx. 20
Portrait sticker
DIN A6
44
44
approx. 25
40
40
approx. 23
Landscape sticker
DIN A6
Square sticker
100?x?100?mm
1)
O
n the modular stage, the logo?/?layer form is used only once on the DIN A3 format.
These specifications are optimized for use at the
point of sale, and apply only to PoS formats.
The logo?/?layer form is a closed unity (consisting of
l
ayer, logo and bleed). Sizes are defined for all standard
formats.
For other media:
ee chapter “Design elements”,
S
Logo?/?layer sizes, page 11
75