Corporate design manual? |? Siemens-Electrogeräte GmbH? |? PoS
Design basics
General information
The PoS (Point of Sale) is often the customer’s first contact with Siemens appliances.
At the point of sale, the product must stand out against competitor goods, and
win consumers over with quality and a clean approach.
In order to draw attention to the product and the brand, different advertising media
should be combined, designed consistently in the new corporate design. The brand
message and added value of the product must become immediately clear and the
communication pieces must speak for themselves without further explanation.
The following basic rules must be observed:
• The Siemens logo must be impactful, i.?e. clearly visible,
but should not over-used.
• The logo?/?layer form and text element sizes are larger
for PoS than for standard print media, in the interest
of good legibility and brand impact.
• In PoS materials the pictorial element dominates, while
copy is short and to the point. Body copy is usually
structured as bullet points.
• PoS advertising items are based on orthogonal formats.
Circles or amorphous shapes are not permitted.
Special case, see page 89
InDesign templates are available for all formats shown
in this chapter. They can be scaled or easily modified
in size as needed.
See page 80
74
Working status of
October 2011