Corporate design manual? |? Siemens-Electrogeräte GmbH? |?PoS
Two-dimensional PoS materials
Layout elements
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Logo?/?layer form
The logo?/?layer form is a closed unity
(consisting of layer, logo, and bleed).
The sizes are defined based on the special
requirements and sizes at the PoS.
See page 75
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”Transparent Layer”
This central element of the new corporate
design is generally aligned on the left on
the guideline supplied in the template.
It consists of two parts:
”Big Bar”
The headline and subhead go in this large,
transparent area in the primary color
Siemens Stone. As a rule, both have just
one or two lines.
3b
”Small Bar”
The narrow field in a full-saturation Siemens
accent color contains the one-line URL.
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Image areas
For all standard formats, minimum and
maximum heights have been defined and
are shown in the InDesign templates. Other
approaches with full-surface image areas
are possible for specific applications, such
as roll-ups and banners.
3a
3a
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siemens-home.com
3b
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White space
The height of the white space depends on
how much copy there is. Depending on
the piece, body copy and?/?or eye-catchers
can go here. Due to the special formats used
in PoS, body copy is usually single-column.
All column widths are defined based on the
format size, and can be found in the templates
or dimensions. In addition, for each format
minimum and maximum sizes have been defined for all typo raphic elements (headline,
g
subhead, body copy, URL).
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45 cm were
never bigger.
Eye-catchers (optional)
Eye-catchers are generally placed in the white
space. For PoS pieces with single-column body
copy, the copy column is reduced in width if
one or more eye-catchers (max.?2) are used. The
horizontal spacing between the body copy column and eye- atcher must be at least 4 mm. Up
c
to 4 eye-catchers can be placed on PoS pieces
without body copy. In addition, due to the small
size of stickers, eye-catchers on them can also
be placed on the image area.
the new speedMatic45.
siemens-home.com
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Siemens. The future moving in.
Basics of the new corporate design
The basic design principle of the new corporate design across all media is
presented in detail in the chapter on “Design elements”. There you can find
all information on the grid, variable templates, logo sizes, company colors,
flexible image heights, variable font sizes, and more.
See chapter “Design elements”
See the “Eye-catchers” guideline
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Tagline
On small stickers, there is no tagline, to leave
more space for an image. For pieces with fullformat image area, the tagline can be placed
for good legibility in black or white directly
b
elow the “Small Bar”, aligned on the left
(optional).
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