Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Advertisements & posters
Outdoor posters
Citylight
Examples
Knows how to remove stains.
The Siemens iQ800 Master Class washing machine.
siemens-home.com
Siemens. The future moving in.
i-Dos
AntifleckenSystem
Knows how to remove stains.
The Siemens iQ800 Master Class washing machine.
siemens-home.com
Siemens. The future moving in.
Poster with white space without body copy
Special case: Poster with full-format image area
Special features of posters with full-format
images
The body copy should be as short as possible on
p
osters, for outdoor use (OOH) it can be ispensed
d
with entirely. Margin copy, captions, and images and
graphics in body copy are not used with outdoor
posters.
Depending on where the poster is used,
it might be necessary to put the most
i
mportant information at eye level. For this,
the key visual is expanded to fill the entire
format, while the ”Transparent Layer”, tagline
and any eye-catchers are placed in the upper
part of the layout. Since in this case the
lower area of the poster must remain free of
relevant information, there is no body copy.
See page 72 ff.
62
Knows how to remove stains.
The Siemens iQ800 Master Class washing machine.
siemens-home.com
Eye level
Siemens. The future moving in.
i-Dos
AntifleckenSystem
Text
protected
area