Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Advertisements & posters
Dimensions
Template: DIN A3 square format poster (297?x?297?mm)
16
12
76
25
The dimension values given here
c
orrespond to the template size.
The layout can be scaled up to the
desired final size.
Protected area
approx.?16
Image
height
min.
140
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1
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Image
height
max.
240
Protected area
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16
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2
Protected area
20
3
Siemens. The future moving in.
17
4
Fig. at 38?%
Dimensions in mm
4
Variable elements:
1
“Transparent Layer”
The height of the ”Big Bar” of the
“Transparent Layer” depends on the
amount of headline and subhead copy.
A guide frame in the template makes it
easier to set it to the right height.
The headline and subhead cannot have
more than two lines each.
See chapter
“Design elements”,
Layer heights, page 28
2
White space
The height of the white space depends
on the amount of body copy.
The body copy goes in two columns.
An additional margin column may be
added (to the right or left of the body
copy).
Two-column: 120?mm each
3
Tagline
The tagline goes at the bottom right of
the format.
Special features of applications with
full-format image areas:
See page 70 ff.
Three-column including margin
column: Two 88?mm body copy
c
olumns and a 60?mm margin column
Font sizes are variable.
See chapter
“Design elements”,
Font sizes, page 22
61