Siemens Brand Guidelines (Sep. 2013) | Page 61

Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Advertisements & posters Dimensions Template: DIN A3 square format poster (297?x?297?mm) 16 12 76 25 The dimension values given here c ­ orrespond to the template size. The layout can be scaled up to the desired final size. Protected area approx.?16 Image height min. 140 Cooking can be so simple. 1 The new built in ovens by Siemens. siemens-home.com Image height max. 240 Protected area Lorem ipsum dolor sit amet consectetuer adipiscing elitu sed diam nonummy nibh euismod tincidunt ut laoreet dol ore magna aliquam erat volutpat. Ut wisi enim ad minim veniam quis nostrud exercita Lorem ipsum dolor sit amet consectetuer adipiscing elitu sed diam nonummy nibh 16 euismod tincidunt ut laoreet dol ore magna aliquatio ullamcorper suscipit lob ortis nisl ut aliquip ex ea commodo con sequat. Duis aute movell eum iriure dolor in hendrerit in vulputate velit esse molestie consequat vel illum dolore 2 Protected area 20 3 Siemens. The future moving in. 17 4 Fig. at 38?% Dimensions in mm 4 Variable elements: 1 “Transparent Layer” The height of the ”Big Bar” of the “Transparent Layer” depends on the amount of headline and subhead copy. A guide frame in the template makes it easier to set it to the right height. The headline and subhead cannot have more than two lines each. See chapter “Design elements”, Layer heights, page 28 2 White space The height of the white space depends on the amount of body copy. The body copy goes in two columns. An additional margin column may be added (to the right or left of the body copy). Two-column: 120?mm each 3 Tagline The tagline goes at the bottom right of the format. Special features of applications with full-format image areas: See page 70 ff. Three-column including margin ­column: Two 88?mm body copy c ­ olumns and a 60?mm margin column Font sizes are variable. See chapter “Design elements”, Font sizes, page 22 61