Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Advertisements & posters
Dimensions
Template: DIN A3?/?citylight portrait format (297?x?433,6?mm)
16
12
80
25
Variable elements:
1
Protected area
approx.?16
“Transparent Layer”
The height of the ”Big Bar” of the
“Transparent Layer” depends on the
amount of headline and subhead copy.
A guide frame in the template makes it
easier to set it to the right height.
The headline and subhead cannot have
more than two lines each.
See chapter
“Design elements”,
Layer heights, page 28
Image
height
min.
140
2
White space
The height of the white space depends
on the amount of body copy. The body
copy goes in two columns. An additional margin column may be added
(to the right or left of the body copy).
Two-column: 120?mm each
Th ree-column including margin
column: Two 88?mm body copy columns
and a 60?mm margin column
Font sizes are variable.
See chapter
“Design elements”,
Font sizes, page 22
If there is no copy or eye-catcher in
the white space, the white space
height can be selected as desired.
The minimum height results from the
protected areas shown.
Knows how to remove stains.
1
The Siemens iQ800 Master Class washing machine.
3
siemens-home.com
Image
height
max.
380
Protected area
16
Special features of applications with
full-format image areas:
Optional body copy area
2
See page 70 ff.
Protected area
20
Tagline
The tagline goes at the bottom right of
the format.
3 Siemens. The future moving in.
18
4
Eye-catchers
See chapter “Eye-catchers”
4
Fig. at 36?%
Dimensions in mm
The dimension values given here
c
orrespond to the template size.
The layout can be scaled up to the
desired final size.
63