Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Advertisements & posters
Indoor posters
Portrait format poster
Examples
45 cm were never bigger.
Full power in a small space: the new speedMatic45 dishwasher
with duoPower double spray arm.
siemens-home.com
Siemens. The future moving in.
29 minutes
Super silent
45 cm were never bigger.
Full power in a small space: the new speedMatic45 dishwasher
with duoPower double spray arm.
siemens-home.com
The less space there is, the more valuable
it is – especially in the kitchen. For people
who want all that a 60 cm unit can give,
but without the 60 cm, there are now the
new speedMatic45 dishwashers from Sie-
mens. With the new duoPower double
spray arm they can wash ten complete
standard settings, and do it more quietly
and efficiently than ever thanks to the
new iQdrive motor and varioSpeed.
29 minutes
Siemens. The future moving in.
White space with two body copy columns and one margin
column
Special case: Poster with full-format image area
Special features of applications with full-format
image areas
The body copy on posters must be kept as short as
possible. Body copy, logo?/?layer form, and tagline
are larger than on advertisements, for the sake of
legibility.
Depending on where the poster is used, it might be
necessary to put the most important information at
eye level. For this, the key visual is expanded to fill
the entire format, while the “Transparent Layer”,
tagline, and any eye-catchers are placed in the
upper part of the layout.
Since for these applications the lower part of the
poster must remain free of relevant information,
there is no body copy. Tagline place ?V?B?0??F?????6VRvRs"fb??S`??&?FV7FVB&V??CR6?vW&R?WfW"&?vvW"??gV???vW"??6???76S?F?R?Wr7VVD?F?3CRF?6?v6?W ?v?F?GV??vW"F?V&?R7&?&??W?R?WfV???6?V?V?2???R?6???&?FV7FVB&V?&?FV7FVB&V?6?V?V?2?F?RgWGW&R??f??r???#???WFW0??7WW"6??V?@??FW?@?&?FV7FV@?&V??