Siemens Brand Guidelines (Sep. 2013) | Page 57

Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Advertisements & posters Dimensions Template: DIN A3 portrait format poster (297?x?420?mm) 16 12 76 25 Variable elements: 1 Protected area approx.?16 “Transparent Layer” The height of the ”Big Bar” of the “Transparent Layer” depends on the amount of headline and subhead copy. A guide frame in the template makes it easier to set it to the right height. The headline and subhead cannot have more than two lines each. See chapter “Design elements”, Layer heights, page 28 Image height min.?140 2 White space The height of the white space depends on the amount of body copy. The body copy goes in two c ­ olumns. An additional margin c ­ olumn may be added (to the right or left of the body copy). Two-column: 120?mm each Three-column including margin column: Two 88?mm body copy c ­ olumns and a 60?mm margin ­column Font sizes are variable. See chapter “Design elements”, Font sizes, page 22 45 cm were never bigger. Full power in a small space: the new speedMatic45 dishwasher with duoPower double spray arm. 3 1 siemens-home.com Protected area 16 Image height max.?364 The less space there is, the more valuable it is – especially in the kitchen. For people who want all that a 60 cm unit can give, but without the 60 cm, there are now the new speedMatic45 dishwashers from Sie- mens. With the new duoPower double spray arm they can wash ten complete standard settings, and do it more quietly and efficiently than ever thanks to the new iQdrive motor and varioSpeed. Special features of applications with full-format image areas: See page 70 ff. 29 minutes 2 Eye-catchers Protected area 24 Tagline The tagline is placed at the bottom right of the format. See chapter “Eye-catchers” 3 Siemens. The future moving in. 16 4 4 Fig. at 38?% Dimensions in mm The dimension values given here c ­ orrespond to the template size. The layout can be scaled up to the desired final size. 57