Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Design elements
Typography
Font sizes
Best practice font size recommendations
The ideal font size combinations are defined for
all typical standard formats, and are given in the
InDesign templates. They make it easier to layout
efficiently, and ensure a harmonious overall
impression, excellent legibility, and high impact.
For use with large formats, such as posters or
trade-show backdrops, the layout is set up in a
smaller format and then scaled in the DIN A-series
format jumps, e.g. from DIN A3 to DIN A1 (200?%).
Headline ad aerum est solo
renih est Amet sum. 36 pt
Subline lorem ipsum renih est ad sunt Aerum sit amet. 15 pt
siemens-home.com 13 pt
Siemens. The future moving in. 13 pt
Best practice example for DIN A4
Best practice overview
Formats
Application
Headline,
two-line
(in pt)?
Subhead,
one-line
(in pt)
URL?/?Tagline,
one-line
(in pt)
Body copy
(in pt)
Captions?/?
Margin copy
(in pt)
DIN A3
for OOH use
Citylight (297?x?438,6?mm)1)
44
22
18
(13)
44
18
15
(13)
44
22
18
13
9
Panorama
36
15
13
11
7.5
Portrait (FP)
36
15
13
11
7.5
13
30
15
13
11
7.5
13
Quotes?4)
(in pt)
18?/?12)
Extreme portrait
Extreme landscape
DIN A3
Portrait
Square
Landscape
DIN A4
Landscape
Square
Double spread
Extreme portrait
S4
Portrait
36
15
13
11
7.5
13
US Letter
Portrait
36
15
13
11
7.5
13
Portrait
26
13
11
9
7.5
11
DIN A5
Landscape
DIN A6
Landscape
22
11
9
7.5
6.5
DIN long
Portrait
22
13
11
9
6.5
85?x?250?cm
44
22
18
13
9
75?x?210?cm
36
18
15
13
9
56?x?210?cm
30
18
15
13
9
9
Landscape
Roll-ups
3)
Template scale 1?:?4
Template scale approx. 1?:?9
3)
Template scale 1?:?5
4)
Use only in brochures, catalogs, flyer
1)
2)
23