Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Design elements
Typography
Font sizes
Recommended font sizes for standard formats
Formats
Application
Headline
(in pt)
Subhead
(in pt)
URL?/?Tagline
(in pt)
Body copy
(in pt)
Captions?/?
Margin copy
(in pt)
DIN A3
for OOH use
Citylight (297?x?438,6?mm)1)
44?–?72
22?–?26
15?–?22
13?/?15
9?–?13
36?–?52
15?–?22
13?–?18
11?/?13
9?/?11
44?–?72
22?–?26
15?–?22
11?/?13
9?/?11
Quotes?4)
(in pt)
18?/?12)
Extreme portrait
Extreme landscape
DIN A3
Portrait
Square
Landscape
Panorama
36?–?52
15?–?22
13?–?18
11?/?13
9?/?11
Portrait (FP)
DIN A4
26?–?52
13?–?22
11?–?18
9?/?11
7.5?/?9
13
Landscape
Square
Double spread
Extreme portrait
S4
Portrait
26?–?52
13?–?22
11?–?18
9?/?11
7.5?/?9
13
US Letter
Portrait
26?–?52
13?–?22
11?–?18
9?/?11
7.5?/?9
13
Portrait
22?–?30
11?–?15
9?–?13
9?/?11
7.5?/?9
11
Landscape
18?–?26
11?–?13
9?/?11
7,5?/?9
6.5?/?7.5
Portrait
22?–?30
11?–?15
9?–?13
7,5?/?9
6.5?/?7.5
DIN A5
Landscape
DIN A6
DIN long
9
Landscape
85?x?250?cm
30?–?44
18?–?26
15?/?18
11?–?15
9?/?11
75?x?210?cm
30?–?44
18?–?22
15?/?18
11?–?15
9?/?11
56?x?210?cm
Roll-ups3)
30?–?44
18?–?22
15?/?18
11?–?15
9?/?11
Template scale 1?:?4
Template scale approx. 1?:?9
3)
Template scale 1?:?5
4)
Use only in brochures, catalogs, flyers
1)
2)
For use where impact at a distance is importance,
or at the PoS, body copy can be laid out in larger
sizes.
See chapter ”PoS“
Overview of all possible font sizes
Font size
(in pt)
Line spacing
(in mm)
Font size
(in pt)
Line spacing
(in mm)
6,5
3
26
11
7,5
3.5
30
13
9
4
36
15
11
4.5
44
18
13
5.5
52
22
15
6.5
60
26
18
7.5
72
30
22
9
22
The font sizes for Siemens are optimized to form
a typographically harmonious impression in all
standard formats. Fonts should only be used in
the sizes shown.
For use with large formats, such as posters or
trade-show backdrops, the layout is set up in a
smaller format and then scaled in the DIN A series
format jumps, e.g. from DIN A3 to DIN A1
(200?%).