Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Design elements
Illustrations and information graphics
Design basics
Illustrations and information graphics can
be placed in ads, datasheets, brochures
and catalog inside pages as well as
screen applications. They are an expression of our brand values and can be 2 or
3-dimensional. They create a high-value,
clear, impactful overall image by focusing
on the essentials.
3-dimension illustrations
and information graphics are
p
referred for screen
applications.
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Clearly recognizable, easily understood
images are made possible by the reduction of complex content. They use the
elegant, high-end colors of the Siemens
color system, but just one of the colors
within a given publication – the one used
in the “Small Bar”. Halftones of the
primary color Siemens Stone are an
option for backgrounds.
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15,5 34,6
25,9 28,3
34,6
25,9
24,5
Note:
For information on image style
See future chapter
”Brand concept“
17,2 7,9
17,2
15,2
5,6
24,5 15,2
28,3
15,2 5,6
15,5
15,2
8,3
7,9
1,8
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65?–?85