Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Design elements
Colors
Siemens primary and accent colors
The new “natural” color palette was introduced with the new corporate design. Its
unique, sustainable character makes it ideal for communicating important Siemens
topics, such as resource efficiency, fascination, and approachability. The color spectrum consists of the logo colors and the new primary and accent colors. The colors
are fresh and demonstrate the value of the brand. The appearance is colorful, but
not multicolored or garish.
Logo color
Primary colors
Accent colors
Siemens Petrol
Siemens
Snow
The logo color petrol is
e
xclusively reserved for the
Siemens logo.
Siemens
Stone
Siemens
Sand
The primary colors are Siemens Snow,
Siemens Stone, and Siemens Sand. In
addition to full saturation, Siemens
Stone and Siemens Sand can be used in
various other saturations.
Preferred primary colors:
S
iemens Stone in 100?%
and 35?%.
The preferred color is Siemens Stone in
100?% and 35?%. Siemens Sand in 35?%
is used in selected publications. These
colors can be used over large areas, for
example as color fields for applications
without a key visual.
Accent colors are always used with full
saturation. Other values can be used
only for illustrations and information
graphics.
Just one accent color may be used per
campaign?/?publication. If no accent color
can be assigned, use Siemens Stone.
No color gradients or shadings are used
in print. For AV media and online, specific color gradients in the primary color
Siemens Stone are available.
The accent colors are Siemens Natural
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