Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Design elements
Siemens logo
The Siemens logo in white space
If the Siemens logo cannot be in the layer, it can be used in white space. The following must always be observed:
• If space allows, the logo placement
must not be static (centered), but
asymmetric (not centered).
• The logo must be free of visual clutter
(such as edges, door handles, seams
etc.).
• The logo must always be prominent and
easily visible, for maximum effect.
• The minimum white space around the
logo should be the protected area of
one logo capital height.
See page 8
• In exceptional cases the white space to
the top and bottom can be reduced.
Typical uses of the Siemens logo
in white space are physical
objects like PoS elements and
giveaways.
Modular stage
Giveaways (schematic)
12
Working status of
October 2011
See chapter ”PoS”, page 99