Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Eye-catchers
Placement
Standard print media (advertisements, posters and brochure covers)
Eye-catchers on applications with full-format image
On applications with full-format images (such as OOH pieces) eye-catchers
are left-aligned with the tagline or type area. They are placed below the
“Small Bar”, outside the protected area defined for the respective format.
• If two or three eye-catchers are used, they are arranged horizontally if
possible.
Protected area
45 cm were never bigger.
Full power in a small space: the new speedMatic45 dishwasher
with duoPower double spray arm.
• No more than three eye-catchers can be placed.
siemens-home.com
Protected area
Siemens. The future moving in.
Protected area
29 minutes
Protected area
Super silent
Knows how to remove stains.
The Siemens iQ800 Master Class washing machine.
siemens-home.com
Protected area
Protected area
Siemens. The future moving in.
i-Dos
AntifleckenSystem
Eye-catcher sizes
Format
Application
Citylight (OOH)1)
18?/?1 (OOH)
DIN A3
2)
Recommended size
1 eye-catcher
Recommended size
2 eye-catchers
Recommended size
3 eye-catchers
297?x?438?mm
40?x?40?mm
36?x?36?mm
32?x?32?mm
297?x?420?mm
40?x?40?mm
36?x?36?mm
32?x?32?mm
Portrait
40?x?40?mm (36?x?36?mm)
36?x?36?mm (32?x?32?mm)
32?x?32?mm (20?x?20?mm)
32?x?32?mm
28?x?28?mm
24?x?24?mm (20?x?20?mm)
Square
Extreme portrait
Landscape
Extreme landscape
Panorama
DIN A4
Portrait (FP)
Landscape
Square
Extreme portrait (1?/?2)
Double page (2?/?1)
S4
Portrait
32?x?32?mm
28?x?28?mm
24?x?24?mm (20?x?20?mm)
US Letter
Portrait
32?x?32?mm
28?x?28?mm
24?x?24?mm (20?x?20?mm)
DIN A5
Portrait
20?x?20?mm (24?x?24?mm)
20?x?20?mm
16?x?16?mm
20?x?20?mm
20?x?20?mm (16?x?16?mm)
16?x?16?mm
16?x?16?mm
16?x?16?mm (12?x?12?mm)
12?x?12?mm
Landscape (1?/?2)
DIN long
Portrait
Landscape
DIN A6
1)
2)
Landscape
Template scale 1:?4
Template scale approx. 1:?9 (template based on DIN A3)
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