Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Eye-catchers
Placement
Standard print media (advertisements, posters and brochure covers)
Normally, on advertisements, posters and brochure
c
overs eye-catchers are placed in the white space.
Eye-catchers are always right-aligned with the tagline or type
area. They go below the “Small Bar”, outside the protected
area defined for the respective format.
Protected area
• If two or three eye-catchers are used, they are arranged
v
ertically if possible.
• No other copy or graphic elements can be in the same
column.
• No more than three eye-catchers can be placed.
Cooking can be so simple.
The new built in ovens by Siemens.
siemens-home.com
Protected area
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New!
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Protected area
Special case: column ads
On column ads there is just
one body copy column due to
the narrow format, so eyecatchers are placed in the
image area, while respecting
the protected area defined
for the format.
Siemens. The future moving in.
Don‘ts
Protected area
• No more than two eyecatchers can be placed,
h
orizontally or vertically.
Knows how to remove stains.
The Siemens iQ800 Master Class with stain removal system.
siemens-home.com
Protected area
Knows how to
remove stains.
The new Siemens iQ800 Master
Class washing machine.
The less space there is, the more
valuable it is – especially in the
kitchen. For people who want all
that a 60 cm unit can give, but
without the 60 cm, there are now
the new speedMatic45 dishwashers from Siemens. With the new
duoPower double spray arm they
can wash ten complete standard
settings, and do it more quietly
and efficiently than ever thanks
to the new iQdrive motor and vari oSpeed you will even wash in just
half the time if you so desire.
What will you have in the future?
60 cm of performance in 45 cm of
space. Tuero et, si. Duipit autpatin
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Super silent
Siemens. The future moving in.
siemens-home.com
Protected area
The less space there is, the more valuable it is – especially in the kitchen. For people who want all that
a 60 cm unit can give, but without the 60 cm, there
are now the new speedMatic45 dishwashers from
Siemens. With the new, high-performance duoPower
double spray arm they can wash ten complete standard settings, and do it more quietly and efficiently
than ever thanks to the new iQdrive motor. With varioSpeed, you will even wash in just half the time if
you so desire. What will you have in the future?
60 cm of performance in 45 cm of space.
Protected area
Siemens. The future moving in.
116
• Eye-catchers may not be placed in the
image area on any standard formats.
• Eye-catchers may not be placed in the
image area and white space
simultaneously.