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Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Eye-catchers
Placement
Standard print media (brochure and catalog inside pages)
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Placement instructions
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The position and size of eye-catchers on inside pages
can be relatively freely selected based on the number
of eye-catchers and the page layout. Eye-catchers can
be placed in white space, on color fields or images, or
in tables.
8
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hendrerit in vulputate velit esse molestie
consequat, vel illum dolore eu feugiat
nulla facilisis at vero eros et accumsan et
iusto odio dignissim qui blandit praesent
lupta tum zzril delenit augue duis dovdlore te feugait nulla facilisi. Ut wisi enim,
ad Minim Veniam. Lorem ipsum dolor.
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laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam quis
nostrud exerci tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea commodo
con seqna aliquam eruatiquam erat volutpat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie
consequat vel illum dolore eu feugidgat
nulla facilisis at vero eros et accum.
32 x 32
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Weltneuheit
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tation ullamcorper suscipit
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The spacing between two eye-catchers is generally
2?mm. We recommend not using more than two eyecatcher sizes per publication.
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hendrerit in vulputate velit esse molestie
consequat, vel illum dolore eu feugiat
nulla facilisis at vero eros et accumsan et
iusto odio dignissim qui blandit praesent
lupta tum zzril delenit augue duis dovdlore te feugait nulla facilisi. Ut wisi enim,
ad Minim Veniam. Lorem ipsum dolor.
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Example 1
Eye-catchers in body copy column
• Eye-catcher size: 32?x?32?mm
• Left-aligned, under the body copy
• Spacing to body copy: 8?mm
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Siemens
2011
Eye-catchers on image:
• The eye-catchers are aligned on the left or right type
area border.
12 x 12
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nostrud exerci tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea commodo
con seqna aliquam eruatiquam erat volutpat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie
consequat vel illum dolore eu feugidgat
nulla facilisis at vero eros et accum.
Lenit augue duis dolovre te feugait nulla
facilisi. Lorem ipsum dolor sit amet, con
sectetuer adipivscing elit, sessd diam
nonummy nibh euismvod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie
consequat, vel illum dolore eu feugiat
Wisi enim ad minim veniam, quis nostrud exerci
tation ullamcorper suscipit
lobortis nisl ut aliquip ex
ea commodo consequat.
nulla facilisis at vero eros et accumsan et
iusto odio dignissim qui blandit praesent
Nummy nibh euismod tincivddunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam quis.
Lenit augue duis dolovre te feugait nulla
facilisi. Lorem ipsum dolor sit amet, con
sectetuer adipivscing elit, sessd diam
nonummy nibh euismvod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie
consequat, vel illum dolore eu feugiat
nulla facilisis at vero eros et accumsan et
iusto odio dignissim qui blandit praesent
lupta tum zzril delenit augue duis dovdlore te feugait nulla facilisi. Ut wisi enim,
ad Minim Veniam. Lorem ipsum dolor.
12 x variable
Breite
Weltneuheit
Eye-catchers in table:
• Eye-catchers in tables are in the special size
12?x?12?mm. They can be in the table or above it.
Eye-catchers on color field:
• Eye-catchers on color fields are aligned with the
a
ssociated body copy. The spacing to copy above and
below is 8?mm, and 10?mm to the left and right.
See also page 121
118
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Weltneuheit
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nonummy nibh euismvod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie
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Eye-catchers in margin column:
• If the eye-catchers are placed in a margin column,
the spacing to copy above and below is 4?mm.
E
ye-catchers are aligned according to the margin
copy.
• They are left-aligned with the table copy.
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Weltneuheit
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tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea
commodo consequat.
They can be arranged vertically or horizontally. If there
are four eye-catchers, they can be arranged in a block.
Eye-catchers in body copy column:
• All body copy is normally left-justified, so eye- at hers
c c
are aligned on the left text axis. The spacing to copy
above and below is 8?mm.
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facilisi. Lorem ipsum dolor sit amet, con
sectetuer adipivscing elit, sessd diam
nonummy nibh euismvod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie
consequat, vel illum dolore eu feugiat
nulla facilisis at vero eros et accumsan et
iusto odio dignissim qui blandit praesent
lupta tum zzril delenit augue duis dovdlore te feugait nulla facilisi. Ut wisi enim,
ad Minim Veniam. Lorem ipsum dolor.
Siemens
2011
27
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47
Example 2
Eye-catchers in body copy column
• Eye-catcher size: 12?x?12?mm
• Left-aligned, under the body copy
• Combination of eye-catcher with third-party logo and
typographic eye-catcher
• Eye-catcher to eye-catcher spacing: 2?mm
• Spacing to body copy: 8?mm
Dimensions in mm
Working status of
October 2011
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