Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Eye-catchers
Design basics
Typographic eye-catchers
Examples and dimensions
Typographic eye-catchers are used like pictogram eye-catchers. The Siemens Mediacenter database will in the future include all typographic eye-catchers at a uniform
size of 24?x?24?mm. They can be scaled for all other application sizes.
Application sizes see page 116 ff.
Alignment
Copy is left-justified and builds from
b
ottom to top
Color
Typographic eye-catchers can be in
Siemens Stone or a Siemens accent color.
Typeface and color
Copy is set in Siemens Sans Bold in white
(Siemens Snow). Font size is predefined
and mandatory.
Dimensions in the master format (24?x?24?mm)
24?
24?
Weltneuheit
2
3
3
Typeface family: Siemens Sans
Type style: Bold
Font size: varies
Line spacing: to fit the font size
Left-justified right ragged
Color: White (Siemens Snow)
3
Typographic eye-catcher supplements
If typographic eye-catchers are needed that are not in the database, they can be created individually. They must be based on the general Siemens font size table. Spacing
to the edge of the square and font sizes are predefined and mandatory.
Size recommendations
(spacing to the edge of the square and font sizes)
The font size depends on the
size of the eye-catcher. Minimum
and maximum sizes are defined.
The line spacing in eye-catchers
always follows the font size.
Sizes Copy
eye-catchers
Spacing
below
(in mm)
Spacing
to the left
(in mm)
Spacing
to the right
(in mm)
Recommended
font size
(in pt)
Font sizes (in pt)
min.
max.
56?x?56?mm
8.5
6.5
min. 8
26
22
52
52?x?52?mm
8
6
min. 7
22
18
44
48?x?48?mm
7.5
5.5
min. 6
22
18
44
44?x?44?mm
7
5
min. 6
18
15
36
40?x?40?mm
6.5
4.5
min. 5
18
15
36
36?x?36?mm
6
4
min. 4
15
13
30
32?x?32?mm
6
4
min. 4
13
11
26
28?x?28?mm
5
3
min. 3
11
9
22
24?x?24?mm
3
3
min. 3
9
7.5
18
1 5
20?x?20?mm
3
2
min. 2
9
7.5
16?x?16?mm
3
2
min. 2
7.5
6.5
13
12?x?12?mm
2
1
min. 1
7.5
6.5
11
113