Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Eye-catchers
Design basics
Pictogram eye-catchers
Examples and dimensions
Pictogram eye-catchers are used to graphically emphasize the special features of a
product. The Siemens Mediacenter database will in the future include all eye-catchers
at a uniform starting size of 24?x?24?mm. They can be scaled for all other application
sizes.
Application sizes see page 116 ff.
Alignment
Copy is left-justified and builds from
b
ottom to top. Spacing to the edge of the
square is predefined and mandatory.
Colors
Pictogram eye-catchers can be in Siemens
Stone or a Siemens accent color. The
i
conography is white (Siemens Snow).
Typeface and color
Copy is set in Siemens Sans Bold in white
(Siemens Snow). Font size is predefined
and mandatory.
Color gradations
If in exceptional cases it is necessary to
highlight something in the iconography,
it can be marked as follows:
35?% of the accent color or an additional
60?% of the accent color.
Line and character count
Copy in a eye-catcher may not exceed
three lines. It may not have more than
22 characters.
Base color
Base color
Iconography base color
Iconography base color
(without color gradations)
Extrem leise
(possible color gradations)
power
Induktion
Type
Dimensions in the master format (24?x?24?mm)
24?
24?
activeClean®
2
3
3
Typeface family: Siemens Sans
Type style: Bold
Font size: 8?pt (special size)
Line spacing: 8?pt
Left-justified right ragged
Color: White (Siemens Snow)
3
Recommendations for strike-throughs:
Strike-throughs should always be in white (Siemens Snow).
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Type