Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Eye-catchers
Design basics
Use and placement
Eye-catchers follow some basic rules:
• They should be used sparingly.
• Multiple eye-catchers are aligned vertically or
h
orizontally, depending on the application.
On cover pages and advertisements, multiple
e
ye-catchers should be preferentially arranged
v
ertically in the white space. For the exact
s
pecifications per medium:
See page 112 ff.
• If eye-catchers are combined, they must all be the
same size and have the same accent color.
• Special case: On catalog inside pages, Siemens
Stone and an accent color can be used together.
See page 108
• No more than three eye-catchers may be placed.
Special case: More eye-catchers can be placed on
b
rochure and catalog inside pages.
• The spacing between eye-catchers and the
p
rotected area on all sides is 2?mm.
Two eye-catchers
Three eye-catchers
24?
24?
24?
24
24?
29 minutes
24
29 minutes
2
Super silent
29 minutes
2
Super silent
2
2
Super silent
Special case: four eye-catchers
(on brochure and catalog inside pages)
Don’ts
• Four eye-catchers can be placed in a block.
• L-shaped arrangements are not permitted.
2
24
29 minutes
Lorem
Dolor sem
Super silent
varioSpeed
29 minutes
Super silent
2
varioSpeed
24
111