Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Eye-catchers
Design basics
Eye-catchers with third-party marks
Placement instructions
In special cases (such as awards or cooperations) eye-catchers can also contain thirdparty marks. Third-party marks remain unchanged, but are always placed on a white
square for integration into Siemens corporate design.
When the white square is on a white background, the square gets a thin outline in
Siemens Stone 100?%. If the square is placed on an image, there is no outline.
The Siemens Mediacenter database will in the future include
all eye-catchers with third-party
marks at a uniform size of
24?x?24?mm. They can be scaled for
all other application sizes.
Line thickness: 0.5?pt
Application sizes
see page 116 ff.
White square on white background,
with ontour line in Siemens Stone
c
White square on image,
without contour line
Protected area
(recommended minimum spacing of the third-party mark to the square)
Sizes
24
Spacing around
inside of edge
(in mm)
56?x?56?mm1)
5.5
52?x?52?mm1)
Centered
24
5
48?x?48?mm1)
3
5
44?x?44?mm
3
40?x?40?mm
3
32?x?32?mm
3
28?x?28?mm
2.5
24?x?24?mm
2
20?x?20?mm
24
4
36?x?36?mm
3
3
4.5
1)
2
16?x?16?mm
1.5
12?x?12?mm
3
Centered
24
3
3
3
1
1)
Special eye-catcher sizes for PoS
Special case: eye-catchers with rectangular
third-party marks
Eye-catchers with rectangular third-party marks (such as the
consumer rating agency award shown here) can be placed
next to, under, or above a eye-catcher. The heights of the eyecatcher and the third-party mark must always be identical.
24
2
24
24
29 minutes
29 minutes
114
3
2
Right alignment