Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Eye-catchers
Design basics
Colors
Special case: energy labels
Energy labels are in special colors that intentionally differ from the Siemens corporate
colors, so in this case it is permitted to combine two colors.
Special colors
A
+++
Energie
Energy Green
CMYK 50?|?0?|?95?|?25
7L
Wasser
Energy Blue
CMYK 100?|?0?|?0?|?63
A
+++
Energie
Keeps vegetables fresh.
Intelligent freezing technology from Siemens.
siemens-home.com
• Lorem ipsum dolor sit amet consectetuer adipiscing elit seder diam nonummy
• Nibh euismod tinc idunt ut laoreet dolor essent magna aliquam erat volet ut
• Ut wisi enim ad minim veniam quis nos truds exerci tation ullamco suscipitl.
Example of sticker with eye-catchers in two
colors
Don’ts
29 minutes
Super silent
Lorem
Dolor sem
• Just one accent color is permitted per
layout, topic, or publication.
The color of an eye-catcher that will be
used in different publications must be
adjusted as necessary.
varioSpeed
• The primary colors Siemens Snow and
Siemens Sand cannot be used for
eye-catchers.
29 minutes
29 minutes
• Individual colorations and color
c
ombinations are not permitted.
29 minutes
29 minutes
• The warning color red is reserved for
marking individual elements inside
warning pictograms, and must not be
over-used.
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