Siemens Brand Guidelines (Sep. 2013) | Page 107

Corporate design manual? |? Siemens-Electrogeräte GmbH? |? Eye-catchers Design basics Overview Pictogram eye-catchers Pictogram eye-catchers present product highlights graphically, and underline special ­product features. See page 112 autoStain removal 47 liter/s Super silent i-Dos Typographic eye-catchers Typographic eye-catchers draw attention to special features. See page 113 New! Never defrost again Eye-catchers with third-party marks Third-party marks can be awards or can show special partnerships. They are placed in a white field to be integrated them in the Siemens corporate design. See page 114 Energy labels Energy labels show consumers efficiency classes in graphic form. See page 115 A +++ Energie –40 % Energie 7L Wasser 107