their experience the best it can possibly
be might be as simple as buttering their
popcorn in layers or helping them carry
their concessions into the auditorium.
Doing small tasks like this make their
entire experience better and significantly
increases their chances of coming back.
Marketing experience doesn’t stop
once the customer leaves the building.
Keeping in touch with customers through
email newsletters or channels of social
media help keep your theatre on their
minds. Using these methods can also
help keep people informed on upcoming
movies and any promotions going on.
An important thing to remember
about marketing this experience isn’t to
simply pull in bigger numbers or make
our company more profit. It’s about ensuring the experience for everyone is
great every time and keeping the excitement and the magic of the movies alive.
About the Author
Lacey Lurz is the assistant manager of
B&B’s Imperial 3 Theatre in Hastings, NE
where she has been working for the past
four years. She is studying marketing,
advertising, public relations and Spanish
at Hastings College.
Information on the ShowTime Scholarship program for theatre employees can be found on
pages 76-77.
ShowTime Preview Guide – Fall 2016 • 63