Marketing the Movie Going Experience
By Lacey Lurz
$1,000 ShowTime Scholarship winning essay
I chose to write about marketing
the movie going experience because it is
fitting to my major and my future career
choice. I also think this is an important
key to the future of the industry, considering the competition now present with
streaming services.
One thing that brings people to
the theatre to see a movie is anticipation. When someone really wants to see
a movie, they don’t want to wait until it’s
available in stores or to stream at home.
Marketing the movie itself and building the excitement up makes customers
want to see the film right away, creating
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a sense of urgency to bring them in. Sending emails to newsletters subscribers with
show times puts the idea of a night out in
their mind and allows them time to plan
ahead and make it happen.
Using the “movie theatre experience” is another thing that pulls customers back to our theatre time and time
again. Word choice plays a part in this as
well. Advertising luxury seats and grand
screens draws people in, and providing
leather recliners and high quality picture
makes them return. Offering these things
won’t make them return if they aren’t
treated well. Taking the time to make