When the Bough
Breaks
SON • 9/9/2016 • PG-13 • Platform
Cast: Morris Chestnut, Regina Hall, Romany
Malco, Michael K. Williams, With Theo Rossi
And Introducing Jaz Sinclair
Director: Jon Cassar
Screenplay: Jack Olsen
Website: sonypicturesreleasing.com
Synopsis: John and Laura Taylor (Morris Chestnut and Regina Hall) are a young, professional
couple who desperately want a baby. After exhausting all other options, they finally hire Anna
(Jaz Sinclair), the perfect woman to be their surrogate - but as she gets further along in her pregnancy, so too does her psychotic and dangerous fixation on the husband. The couple becomes
caught up in Anna’s deadly game and must fight to regain control of their future before it’s too
late.
Marketing/Promotion: Draw comparisons between the film and other classic psychological
thrillers that include seduction and dangerous lovers (Fatal Attraction, Basic Instinct, Obsession). Seek to generate curiosity for the outcome. Play up any positive reviews. Standees, Minis
and oversized 1-sheets will be available.
Films attracting similar target audience: Sausage Party, Don’t Breathe, Southside with You
Tag Line: “She’s carrying more than just a secret.”
Facebook: facebook.com/WhenBoughBreaks
Twitter: t@whenboughbreaks Instagram: @whenboughbreaks Hashtag - #ItAllWentWrong
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60 • ShowTime Preview Guide – Fall 2016