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Tyler Perry’s Boo! A
Madea Halloween
LGF • 10/21/2016 • Wide
Cast: Tyler Perry, Bella Thorne, Cassi Davis,
Patrice Lovely
Director: Tyler Perry
Screenplay: Tyler Perry
Website: www.boo.movie
Synopsis: Madea winds up in the middle of mayhem when she spends a hilarious, haunted Halloween fending off killers, paranormal poltergeists, ghosts, ghouls, and zombies while keeping a
watchful eye on a group of misbehaving teens.
Marketing/Promotion: Host a Halloween Party during the movie’s opening weekend. Attendees
should come dressed in Halloween costumes, with prizes in a variety of categories. People can compete in classic Halloween party games. Partner with costume and Halloween stores for bounceback deals. Tie-in with a haunted house. Feature a Madea trivia contest.
Films attracting similar target audience: Storks, Miss Peregrine’s Home for Peculiar Children,
Kevin Hart: What Now?
Tag Line: “The night she came home!”
Facebook: facebook.com/MadeaHalloween
Twitter: @MadeaHalloween Instagram: @madeaha