Priceless
RSA • 10/14/2016 • Scope • Wide
Cast: Joel Smallbone, David Koechner, Jim
Parrack, Bianca Santos
Director: Ben Smallbone
Screenplay: Tyler Poelle, Chris Dowling
Website: pricelessthemovie.com
Synopsis: James Stevens was, at one time, a good man with a great life -- but that was then and this
is now. After the tragic death of his wife and losing custody of his little girl, James is at the darkest
crossroad of his life. Angry, desperate, and unable to hold down a steady job, he agrees to drive a box
truck on a shady, one-time trip cross country for cash -- no questions asked. But when he discovers
what he is delivering is actually who, he is compelled to save two beautiful and frightened sisters
who are unaware of the danger that awaits them. This unlikely hero risks it all to save these women,
confront the forces that oppose him and ultimately discover the life he was meant to live. Priceless
is a powerful story from the creative minds behind the Grammy Award-winning band for King and
Country.
Marketing/Promotion: The movie is from the creative minds of the Christian pop duo For King &
Country. Partner with Christian music stations for cross promotional opportunities. These stations
can program blocks that feature the band’s music interspersed with advertisements about the movie
and trivia questions about the group. Reach out to churches, Bible groups, and other Christian organizations and encourage them to set up group screenings of the film for their members. Promote
on-line viewing of the trailer. The title also presents multiple options for “Priceless” business promotions.
Films attracting similar target audience: Hillsong - Let Hope Rise, The Book of Henry, The Queen
of Katwe
Facebook: /pricelessthemovie Twitter: @pricelessmovie Instagram: @pricelessthemovie
Queen of Katwe
DIS • 9/23/2016 • PG • Ltd
Cast: David Oyelowo, Lupita Nyong’o
Director: Mira Nair
Screenplay: William Wheeler
Website: disney.com/queenofkatwe
Synopsis: Queen of Katwe is based on the vibrant true story of a young girl from the streets of
rural Uganda whose world rapidly changes when she is introduced to the game of chess, and,
as a result of the support she receives from her family and community, is instilled with the confidence and determination she needs to pursue her dream of becoming an international chess
champion.
Marketing/Promotion: Partner with book stores, libraries, and book clubs to promote the
movie in conjunction with Tim Crothers book “The Queen of Katwe: A Story of Life, Chess, and
One Extraordinary Girl’s Dream of Becoming a Grandmaster.” Seek out local chess clubs and
get them involved in the promotion of the film. Possibly host a chess tournament at the theatre.
The trailer is quite emotional so promote viewing of it, especially to mothers and daughters.
Films attracting similar target audience: Pete’s Dragon, Southside with You, Sully
Facebook: facebook.com/QueenOfKatwe Twitter: @QueenOfKatwe
Instagram: @DisneyStudios
52 • ShowTime Preview Guide – Fall 2016