Ouija: Origin of Evil
UNI • 10/21/2016 • PG-13 • Wide • Flat
Cast: Henry Thomas, Elizabeth Reaser, Doug
Jones, Parker Mack, Sam Anderson, Kate
Siegel, Annalise Basso, Lulu Wilson
Director: Mike Flanagan
Written by: Mike Flanagan & Jeff Howard
Website: ouijamovie.com
Synopsis: It was never just a game. Inviting audiences again into the lore of the spirit board, Ouija: Origin of Evil tells a terrifying new tale as the follow-up to 2014’s sleeper hit that opened at number one. In 1965 Los Angeles, a widowed mother and
her two daughters add a new stunt to bolster their séance scam business and unwittingly invite authentic
evil into their home. When the youngest daughter is overtaken by the merciless spirit, this small family
confronts unthinkable fears to save her and send her possessor back to the other side.
Ouija: Origin of Evil is produced by Platinum Dunes partners Michael Bay, Brad Fuller and Andrew
Form (The Texas Chainsaw Massacre, The Purge series, Teenage Mutant Ninja Turtles), Blumhouse Productions’ Jason Blum (The Purge and Insidious series), alongside Hasbro’s Brian Goldner (Transformers
and G.I. Joe series) and Stephen Davis (Ouija). Mike Flanagan directs from a screenplay he wrote with
his Oculus and Before I Wake collaborator, Jeff Howard, and Universal will distribute the film worldwide.
Marketing/Promotion: Target horror movie fans and tie it into Halloween. Host late night Halloween
screenings of the film opening weekend. Invite a radio station to do a live remote. Engage followers on
social media to share stories of strange and scary experiences they’ve had while using a Oujia board.
Promote on-line viewing of the very scary trailer.
Films attracting similar target audience: Blair Witch, The Girl on the Train
Facebook: facebook.com/ouijamovie Twitter: twitter.com/OuijaTheMovie
Instagram: instagram.com/OuijaMovie
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Contact Bob Brouillette at 303-792-4973
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ncm.com/network
ShowTime Preview Guide – Fall 2016 • 51