Showtime Preview Guide | Page 52

Office Christmas Party PAR • 12/9/2016 • Wide Cast: Jason Bateman, Olivia Munn, T.J. Miller, Jillian Bell, Courtney B. Vance, Kate McKinnon and Jennifer Aniston P roject Picture $1000 Grand Prize Director: Josh Gordon, Will Speck Website: officechristmasparty.com Synopsis: In Office Christmas Party, when the CEO tries to close her hard-partying brother’s branch, he and his Chief Technical Officer must rally their co-workers and host an epic office Christmas party in an effort to impress a potential client and close a sale that will save their jobs. Marketing/Promotion: Organize a customer contest for the Ugliest Christmas Sweater, or have staff wear Santa hats. Display disorganized Christmas decorations in your lobby, even amid an office setting. Reach out to local stores like Office Depot, Staples, party supply stores and Christmas Tree lots and arrange a bounce-back for ticketholders. Ask these local businesses to hand out flyers advertising this bounce-back offer to customers. Promote the primary target audience as “Anyone who is in for a raucous good time!” Films attracting similar target audience: Mastermindss, Friend Request Facebook: facebook.com/OfficeChristmasParty Twitter: @officexmasparty Instagram: @officexmasparty Contest Rules: Theatres who have not previously entered a ShowTime Project Picture in 2016 should go to IMEonline.com, click the banner at the top of the page to download the registration form, and email it to projectpicture@imeonline. com Your entry should describe your promotional efforts with supporting photos attached, Entries are judged on; originality, professionalism, enhancing the movie-going experience, media coverage, displays, charity involvement, and positive exposure for the film. One grand prize is being awarded, and runners-up will be acknowledged with a certificate and mention in ShowTime. Entries should be submitted by 1/9/2017. 50 • ShowTime Preview Guide – Fall 2016