Rings
PAR • 10/28/2016 • Wide
Cast: Matilda Lutz, Alex Roe, Aimee Teegarden, Johnny Galecki, Vincent D’Onofrio
Director: Javier Gutierrez
Synopsis: A new chapter in the beloved Ring horror franchise. A young woman becomes worried about her boyfriend when
he explores a dark subculture surrounding a mysterious videotape said to kill the watcher seven days after he has viewed it.
She sacrifices herself to save her boyfriend and in doing so makes a horrifying discovery: there is a “movie within the movie”
that no one has ever seen before…
Marketing/Promotion: To celebrate the latest film in this franchise, set the mood by spooking up your theater lobby. Let Samara ‘take over’ your theatre by putting her up on your lobby screens along with video static. Connect with seasonal haunted
house events & stores for cross promotions and suggest they feature a ‘Samara’ character at their events.
Films attracting similar target audience: Blair Witch, Ouija: Origin of Evil
Tag Line: “Evil is reborn”
ShowTime Preview Guide – Fall 2016 • 53