Moana
3D
DIS • 11/23/2016 • Scope • Wide
Voice Talents of: AuliŒi Cravalho,
Dwayne Johnson
Director: Ron Clements, John Musker
Producer: Osnat Shurer
Website: disney.com/moana
Synopsis: From Walt Disney Animation Studios comes Moana,
a sweeping, CG-animated feature film about an adventurous teenager who sails out on a daring mission to save her people. During
her journey, Moana (voice of Auli Œi Cravalho) meets the once-mighty demigod Maui (voice of Dwayne Johnson), who guides
her in her quest to become a master wayfinder. Together, they sail across the open ocean on an action-packed voyage, encountering enormous monsters and impossible odds, and along the way, Moana fulfills the ancient quest of her ancestors and
discovers the one thing she’s always sought: her own identity. Directed by the renowned filmmaking team of Ron Clements
and John Musker (The Little Mermaid, Aladdin, The Princess & the Frog) and produced by Osnat Shurer
(Lifted, One Man Band), Moana sails into U.S. theaters on Nov. 23, 2016.
Marketing/Promotion: Throw a Polynesian or tropical island party for the movie’s opening weekend.
Encourage families to come dressed in Hawaiian shirts, hula skirts, and other garb that represents the
tropics. Children can compete in limbo contests, color, get their faces painted, and enjoy live tropical
music. Partner with radio stations and music stores to promote the music from the movie, which will
include work from Hamilton creator Lin-Manuel Miranda. Have social media users share pictures/
videos of tropical vacations.
Films attracting similar target audience: Middle School: The Worst Years of My Life, A Monster Calls,
Trolls
Tag Line: “The ocean is calling.”
Facebook: facebook.com/disneymoana Twitter: @DisneyMoana Instagram: @DisneyAnimation
ShowTime Preview Guide – Fall 2016 • 45