A Monster Calls
FCS • 10/21/2016 • PG-13 • Wide • Scope
Cast: Sigourney Weaver, Felicity Jones, Toby
Kebbell, Lewis MacDougall and Liam Neeson
Director: J.A. Bayona
Screenplay: Patrick Ness
Website: AMonsterCallsFilm.com
Synopsis: A Monster Calls is a visually spectacular drama about a young boy who attempts to deal
with his mother’s illness and the bullying of his classmates by escaping into a fantastical world of
monsters and fairy tales that deal with courage, loss and faith.
Marketing/Promotion: Coordinate with book stores, libraries, and book clubs to promote the
movie in conjunction with its source material, the 2011 novel of the same name by Patrick Ness.
Create curiosity for the film by featuring quotes that refer to what an emotional and powerful book
and film A Monster Calls is.
Films attracting similar target audience: Miss Peregrine’s Home For Peculiar Children, My
Sister’s Keeper
Tag Line: “Stories are wild creatures.”
Facebook: facebook.com/AMonsterCallsMovie
Twitter: @amonstercalls
Instagram: @amonstercalls
Morgan
FOX • 9/2/2016 • R • Wide
Cast: Kate Mara, Anya Taylor-Joy, Jennifer
Jason Leigh, Paul Giamatti, Toby Jones, Boyd
Holbrook, Rose Leslie
Director: Luke Scott
Screenplay: Seth W. Owen
Synopsis: Morgan is about a corporate risk-management consultant who has to decide and
determine whether or not to terminate an artificial being’s life that was made in a laboratory
environment.
Marketing/Promotion: Capitalize on mystery surrounding the film’s plot by using social
media for viral campaigns that include the hashtag “WhatIsMorgan?” Run a special Morgan
promotion that gives deals to patrons that have either a first or last name Morgan. Run trivia
questions on social media about the film’s cast, including Kata Mara, Paul Giamatti, Toby Jones,
and Jennifer Jason Leigh.
Films attracting similar target audience: Ben-Hur, War Dogs, Don’t Breathe
Tag Line: “Don’t let it out.”
Facebook: facebook.com/MorgantheMovie
Twitter: @MorganMovie Instagram: @morganmovie
46 • ShowTime Preview Guide – Fall 2016