Kevin Hart:
What Now?
UNI • 10/14/2016 • R • Wide • Scope
Cast: Kevin Hart
Directed by: Leslie Small, Tim Story
Written by: Kevin Hart, Harry Ratchford,
Joey Wells
Produced by: Jeff Clanagan, Leland
Wiggington
Website: kevinhartwhatnow.com
Synopsis: In Universal Pictures’ Kevin Hart: What Now?, comedic rock-star Kevin Hart follows up his
2013 hit stand-up concert movie Let Me Explain, which grossed $32 million domestically and became
the third-highest live stand-up comedy movie of all time. Hart takes center stage in this groundbreaking, record-setting, sold-out performance of ‘What Now?’— filmed outdoors in front of 50,000 people
at Philadelphia’s Lincoln Financial Field – marking the first time a comedian has ever performed to an
at-capacity football stadium.
Marketing/Promotion: Promote the movie at comedy clubs and open mic comedy nights. Hand out
and display one-sheets for the film. Screen trailers and clips from the movie in between sets. Use social
media to target the legions of Kevin Hart fans and link the film’s website. Ask followers trivia questions
about his many movies, TV appearances, and stand-up specials. Let them know that this was the biggest
stand up comedy tour EVER spanning 151 shows including USA and Australia.
Films attracting similar target audience: Sausage Party, When the Bough Breaks, Masterminds
Facebook: /kevinhartwhatnowmovie
Twitter: @KHWhatNow
Instagram: @kevinhartwhatnow
ShowTime Preview Guide – Fall 2016 • 37