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Since There has Been Movies...
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Keeping Up With the Joneses
FOX • 10 / 21 / 2016 • PG-13 • WIDE Cast: Zach Galifianakis, Isla Fisher, Jon Hamm, Gal Gadot, Matt Walsh, Maribeth Monroe
Director: Greg Mottola Screenplay: Michael LeSieur Website: foxmovies. com / movies / keeping-up-with-the-joneses
Synopsis: An ordinary suburban couple( Zach Galifianakis, Isla Fisher) finds it’ s not easy keeping up with the Joneses( Jon Hamm, Gal Gadot) – their impossibly gorgeous and ultra-sophisticated new neighbors – especially when they discover that Mr. and Mrs.“ Jones” are covert operatives.
Marketing / Promotion: Viewing of the very humorous trailer both at the theatre and on-line will be critical to the film’ s success. Consider running a fun opening night promotion that features people named Jones. Collect and feature positive quotes from them. Involve other businesses and come up with some appealing prizes for Jones families who participate.
Films attracting similar target audience: The Magnificent Seven, The Edge of Seventeen, Masterminds Facebook: / JonesesMovie Twitter: @ thejonesesmovie Instagram: @ jonesesmovie
36 • ShowTime Preview Guide – Fall 2016